Päivi Luoma, M.Sc. (Env. Econ.), MBA, works as Leading Consultant at Gaia Consulting. Luoma is an experienced professional in strategy and business development and new business concepts. She has 20 years of experience on working with impact-driven companies and their innovations globally. She has successfully led a variety of projects on strategy and business development involving a variety of stakeholders. Lately she has been focusing on advising companies on understanding the drivers of sustainable business and innovation and their impacts on business concepts and ecosystems as well co-creating value with other companies and customers. She is an experienced expert on bioeconomy, cleantech and circular economy business. Before Gaia she worked at Finnish Forest Industries Federation. For two years she was based in Brussels working on forest-based industries related EU issues. Currently she is working on her PhD on the value of data in fiber-based value chains, circular business models, and corporate responsibility.