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Green Claims – a guide on how to avoid greenwashing in pulp and paper

09:45:00 // 

Picture this: You are shopping for a new jacket. Model A says that it is made from European, FSC certified woodfibres. Model B claims having a lower environmental impact than cotton and displays ‘produced from recycled PET
bottles’. Which one would you pick? But most importantly, in which case would you be a victim of greenwashing?
We cannot give you fashion advice, but we can guide you through the new EU Commission proposal on Green
Claims with the help of our panel of experts.

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